Based on the current experience Doubell’s presentation highlighted the following themes:

• Limited success: Increasing number of experiments but few successes yet
• Passive sales strategies can work BUT active sales works better
• Technology is important efficiency factor but not the driver of take-up (and not cheap – call centres, mobile payments, etc)
• Payment networks: Emergence of non-bank cash friendly payment system networks is likely to be major driver of MI development
• Products limited mostly to life and PA (with some experiments on housing insurance)

Some of the implications for regulators included:

• Regulation vs reality: Regulation does not comfortably facilitate partnerships with alternative distribution channels
• Avoidance: Models designed to avoid regulatory obstacles and costs (e.g. SA and Brazil)
• Insurer-centric: Regulation risks being insurer-centric at the cost of these partnerships
• Brand risk for channel: Strong incentive to deliver good value product
• Awareness: Active selling of good value products may be best awareness campaign. Regulation should encourage this.