This workshop will be hosted in collaboration with CGAP, FSD Kenya and 71point4. The workshop will present initial findings from a study commissioned by CGAP that considers the opportunities to better meet the underserved needs of Kenyans.
The objectives of this study are to segment and deepen understanding of the unmet financial needs of Kenyans and identify the key factors that inhibit available financial products from meeting key needs. The findings of this research aim to inform and enable the development of appropriately tailored government policy and private sector interventions for financial inclusion, broadly defined.
The scope of this project involves a segmentation analysis of demand-side data, predominately drawn from the 2019 FinAccess Household Survey, that is complimented by an analysis of the enabling regulatory environment and key market trends from the private financial sector.
During the event, the Cenfri and 71point4 research team will present on:
An objective of this workshop is to harness inputs from participants to shape the conclusion of the research and to contribute towards the discussion on how the financial needs of Kenyans can be best served and leveraged for greater economic inclusion and development.