Rochelle has spent the past three years working as a behavioural practitioner and consultant. Her work has focused on financial inclusion for women in low-income households and she was part of a project working on using chatbots to improve the speed and accuracy of research into human behaviour and financial decision-making. She has also worked for the Department of Trade and Industry and the Department of Small Business Development on the small business sector in South Africa, and co-authored two studies on the challenges and opportunities in the sector and policy recommendations for improving SMME resilience in the country.