Our approach starts with the needs of the consumer in the context of their environment. We assist businesses consider options to build better products, enter new markets, develop innovation strategies and navigate related regulatory constraints
Services we provide
Strategic advice and risk analysis
Helping to build the business case for inclusive products and services
Consumer research and customer-centric product design
Qualitative and quantitative research, behavioural interventions, and product and service design
Market and regulatory ecosystem analysis
We conduct deep field and market research, regulatory and data analysis to derive strategic insights to help clients assess the market potential
Project collaborations
Private sector engagements span various research areas including insurance, health financing, remittances and new technologies in distribution. For example:
We are working with 14 remittance service providers in 7 African countries to improve access to cheaper, faster and safer remittance services through identity proofing and related customer due diligence (CDD) and know-your-customer (KYC) innovations
We are working with Britam, M-TIBA and the Swiss Capacity Building Facility to scale up accessible mobile health insurance in Kenya
To better understand the financial needs of platform users, we undertook consumer research on behalf of iBuild, which connects people in Kenya who want to build or renovate with contractors and construction suppliers
