Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments
Effects of Payment Mechanism on Spending Behavior: The Role of Rehearsal and Immediacy of Payments
7 July, 2020 •Similar Articles
Getting to the Top of Mind: How Reminders Increase Saving
We develop and test a simple model of limited attention in intertemporal choice. The model posits that individuals fully attend to consumption in a...
Commitment Savings Products: Theory and Evidence
Recent literature promotes commitment products as a new remedy for overcoming self-control problems and savings constraints. This thesis argues tha...
Social Networks and the Decision to Insure
Using data from a randomized experiment in rural China, we study the influence of social networks on weather insurance adoption and the mechanisms ...
Past expenses have been shown to influence future spending behavior by depleting available budgets. However, a prerequisite for this relationship is the accurate recall of past payments and the experiencing of the full aversive impact associated with them. This article shows that the use of different payment mechanisms influences both these factors and hence moderates the effects of past payments on future spending. Specifically, past payments strongly reduce purchase intention when the payment mechanism requires the consumer to write down the amount paid (rehearsal) and when the consumer’s wealth is depleted immediately rather than with a delay (immediacy). Two experiments show support for the proposed theoretical framework.