First impressions from a more granular approach to client typology

First impressions from a more granular approach to client typology

November 19, 2015    

Decoding the customer – First impressions from a more granular understanding of client typology is the first note to be published from the MAP Global Insights series, and unpacks the target market segmentation approach that is central to programme’s client-centric analytical methodology, providing a clear and concise look at the emerging cross-country customer typologies and the implications for donors, policymakers, and providers in this regard.

The MAP Global Insights series attempt to consolidate and synthesise the learnings from the first six MAP pilot countries which have been conducted in Thailand, Myanmar, Swaziland, Mozambique, Lesotho and Malawi.


 

Similar Articles
Guidance for policymakers on financial health
The UNSGSA Financial Health Working Group (FHWG) was convened by HM Queen Máxima of the Netherlands, the United Nations Secretary-General’s Spec...
From financial inclusion to inclusive finance
The power of frameworks to catalyse change In this age of information, we increasingly...
Can Africa really ‘build back better’?
How financial inclusion must evolve to enable a COVID-19 recovery Sub-Saharan Africa h...