Decoding the customer – First impressions from a more granular understanding of client typology is the first note to be published from the MAP Global Insights series, and unpacks the target market segmentation approach that is central to programme’s client-centric analytical methodology, providing a clear and concise look at the emerging cross-country customer typologies and the implications for donors, policymakers, and providers in this regard.

The MAP Global Insights series attempt to consolidate and synthesise the learnings from the first six MAP pilot countries which have been conducted in Thailand, Myanmar, Swaziland, Mozambique, Lesotho and Malawi.