Digital Transformation & Data
10 innovations in qualitative research
Demand-side surveys (DSS) in financial inclusion are growing in popularity. These are surveys that focus on the consumers of financial services and, though this increase is encouraging, we find that existing DSS rely heavily on standard cross-sectional survey designs, and often ignore emerging qualitative survey techniques. Sticking to traditional methods is fine if we want to superficially cover a broad range of financial topics and get an aggregated measure of financial inclusion. However, limiting ourselves to focus groups and in-depth interviews can mean missing out on valuable data that will shed light on how best we can service low-income individuals with useful financial products.
13 June, 2017
