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Consumer insights and market assessments

We apply a market systems approach, focusing on how the financial sector and digital economy can enhance livelihoods of low-income individuals, increase resilience and reduce poverty.
Utilising data to boost Rwanda’s tourism industry
In today's tech-driven world, data has become the compass guiding industries toward innovation and growth. Rwanda's tourism sector stands poised for t [...]
14 August 2023
Reaping the dollar benefits but bearing the costs of cash: Rwanda-DRC informal cross-border trade
Almost [...]
4 August 2023
Unlocking the digital economy in Senegal
The Mastercard Foundation has set an objective to enable 30 million young Africans, especially women, to secure employmen [...]
8 October 2021
An inclusive digital identity platform in the Pacific Islands
Digital identity is increasingly becoming the key enabler of digital inclusion across the globe. We conducted th [...]
10 June 2021
Eswatini Central Bank Digital Currency diagnostic study
Central banks across the developed and developing world have begun considering the [...]
13 August 2020
Diagnostic study of the Zambian payments system
This diagnostic study explores Zambia’s payments landscape and provides insight and key learnings as Zambi [...]
15 November 2019
Understanding the usage of financial services in Southern Africa
The recent 2017 Findex findings have triggered another round of important discussions on usage in financial inclusion. They highlight that, in the abs [...]
6 September 2018
China Access to Insurance Diagnostic: A Market and Regulatory Analysis
This report contains the findings of a diagnostic study on the provision of microinsurance to rural workers in China. The study was commissioned by th [...]
19 February 2018
MAP Zambia diagnostic and roadmap to financial inclusion
From 2009 to 2015 the proportion of adults, financially excluded from any financial service, decreased from 63% [...]
9 December 2017
Closing the gap between uptake and usage of financial products
Why is it that 80 percent [...]
10 October 2017
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