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Consumer Outcomes


A financial sector that works for consumers has a suite of products and features that are suitable to consumers’ needs, are safe from cybercrime and that protect consumers’ privacy. Ideally, empowered consumers exercise an informed choice, understand the information disclosed to them, and have their voice heard in their interaction with financial services providers and agents.

The reality is often different. Cenfri’s consumer outcomes work aims to bridge the gap. We have worked with Consumers International, CGAP, GIZ, FSD Kenya, FSCA South Africa and the SADC Secretariat. Our track record includes policy briefs, regional consumer protection guidelines, financial inclusion measurement, measurement of consumer outcomes, and country-level consumer protection technical assistance.

We also have a significant body of work on behavioural science and its application in the financial sector.

 

Consumer Outcomes

Behavioural Interventions for Financial Services Database

This database reflects a systematic review of behaviourally informed interventions that have significantly impacted the financial decisions of individuals as they engage with credit, savings, payment and insurance products (excluding health insurance). The criteria for inclusion were studies where: Rigorous research (RCT, lab or field experiments) was undertaken A behavioural

Consumer Outcomes

Closing the gap between uptake and usage of financial products

Why is it that 80 percent of bank account holders in Madagascar only use their accounts once a month or less? What makes the parents of a child requiring unforeseen medical treatment in the DRC choose to approach their mutualitée (a local form of informal mutual aid society) for a

Consumer Outcomes

i2i brochure

The availability of data in financial inclusion has grown tremendously in recent years. Data initiatives such as the World Bank’s Findex, FinMark Trust’s Finscope, IMF’s Financial Access Surveys, AFI’s Core Set, GPFI’s Basic Set, MIX Market’s Finclusion Lab, as well as countless studies driven at a national level, have played a critical role in deepening our understanding

Equal access in ASEAN – illusion or reality?
Consumer Outcomes

Equal access in ASEAN – illusion or reality?

This blog series stimulates a broader discussion on gendered financial inclusion in ASEAN. We examine why women’s access to financial services does not necessarily equate gendered usage. We further explore whether the value that women derive from financial services is impacted by the provider they access them from. It is

Consumer Outcomes

Behavioural interventions that advance financial inclusion

“A behavioural intervention is any customer interaction that has been explicitly designed to influence the financial decision (or behaviour) of an existing or potential customer.”  Financial service providers (FSPs) are continually looking for innovative ways in which they can design and deliver financial services to reduce cost and increase the

Ghanaian marketplace
Consumer Outcomes

Understanding the usage of financial services in Southern Africa

The recent 2017 Findex findings have triggered another round of important discussions on usage in financial inclusion. They highlight that, in the absence of usage consumers don’t get value from the services they have and providers don’t make money. It’s a lose-lose situation. Understanding usage is important for financial inclusion

People interacting in markets, a view of their behaviour
Consumer Outcomes

Behavioural interventions for financial services

We highlight key insights from our research into behavioural interventions and how they could assist financial service providers to better understand the financial needs of consumers. Financial services can help individuals to manage their money, plan for risks, start entrepreneurial ventures and build assets over time. These benefits are, however,

Consumer Outcomes

Behavioural science for financial services

We’ve been exploring how financial service providers can translate new insights from behavioural science into the design and delivery of financial services These systematic reviews conducted in 2017 and 2018 sought to identify behavioural interventions that have been proven to influence the credit, saving, insurance or payment decisions of customers. We’ve

Africa’s financial service providers
Consumer Outcomes

The application of behavioural interventions

As we explore how behavioural science can narrow the gap between customer intention and customer action, we have started to look at examples from specific financial services. Two sectors identified as playing a role in improving the lives of the financially excluded are insurance and formal remittances. Behavioural interventions and