What can behavioural science tell us about the financial decisions of women?

What can behavioural science tell us about the financial decisions of women?

24 April, 2018    

Women are significantly less likely to use formal banking services than men, due to a range of barriers to access and use. A lack of gender-disaggregated data makes it difficult to identify specific ways in which women may interact with financial products and services differently than men. One area that is little understood is what influences women’s decisions around enrolment in, or use of, financial products. A growing number of studies in the field of behavioural science are examining factors that influence financial decisions.

This paper, produced in partnership with Canada’s International Development Research Centre (IDRC), explores the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers. It first examines the evidence on interventions that influence savings, credit, payments and insurance decisions by all adults. It then focuses specifically on interventions that show promise to improve service delivery for women.

Download the report Size 2mb

insight2impact (i2ifacility) was funded by Bill & Melinda Gates Foundation in partnership with Mastercard Foundation. The programme was established and driven by Cenfri and Finmark Trust.

Similar Articles
Encouraging the uptake of health insurance through SMS communication
How to seed connections with customers through SMS and DMs  The last two decades ha...
Driving digital financial services with behavioural science
After conducting a ...
Building foundations for new behavioural scientists in Africa
Behavioural science studies how people behave and tries to answer why they behave in the way they do. This is do...
Digital app services in sub-Saharan Africa sees promising start
Expanded smartphone access in Africa underpins evolving consumer behaviour. Smartphon...