What can behavioural science tell us about the financial decisions of women?

What can behavioural science tell us about the financial decisions of women?

April 24, 2018 •

Women are significantly less likely to use formal banking services than men, due to a range of barriers to access and use. A lack of gender-disaggregated data makes it difficult to identify specific ways in which women may interact with financial products and services differently than men. One area that is little understood is what influences women’s decisions around enrolment in, or use of, financial products. A growing number of studies in the field of behavioural science are examining factors that influence financial decisions.

This paper, produced in partnership with Canada’s International Development Research Centre (IDRC), explores the effectiveness of various behavioural interventions that could reasonably be applied by financial services providers. It first examines the evidence on interventions that influence savings, credit, payments and insurance decisions by all adults. It then focuses specifically on interventions that show promise to improve service delivery for women.

 


Download in English Size 2mb
Similar Articles
Microinsurance in Brazil: Opportunities for market development
Cenfri has been commissioned by the Brazilian National School for Insurance (Funenseg) and the insurance industry association (CNSeg) to do a study...
i2i brochure
The availability of data in financial inclusion has grown tremendously in recent years. Data initiatives such as the World Bank’s Findex, FinMa...
Reading between the data
In 2014, 22.2% of adults in Zambia were covered by insurance. In 2015, just 2.6% were. If you are working on insurance in Zambia you would probably [...]