Now reading: Overwhelm and inertia – using consumer insights in financial consumer protection supervision

Consumer Outcomes


A financial sector that works for consumers has a suite of products and features that are suitable to consumers’ needs, are safe from cybercrime and that protect consumers’ privacy. Ideally, empowered consumers exercise an informed choice, understand the information disclosed to them, and have their voice heard in their interaction with financial services providers and agents.

The reality is often different. Cenfri’s consumer outcomes work aims to bridge the gap. We have worked with Consumers International, CGAP, GIZ, FSD Kenya, FSCA South Africa and the SADC Secretariat. Our track record includes policy briefs, regional consumer protection guidelines, financial inclusion measurement, measurement of consumer outcomes, and country-level consumer protection technical assistance.

We also have a significant body of work on behavioural science and its application in the financial sector.

Behavioural Science

Encouraging the uptake of health insurance through SMS communication

How to seed connections with customers through SMS and DMs  The last two decades have seen extraordinary growth in digital connectivity, particularly due to the growth in mobile technologies. In sub-Saharan Africa (SSA), for example, 93% of the population had mobile cellular subscriptions in 2020, up from 76% in 2015

Interventions for digital pension contributions
Behavioural Science

Driving digital financial services with behavioural science

After conducting a systematic review of how behavioural science can be used to drive financial inclusion, our team was inspired to continue our efforts in the field. We provided training on the behavioural design process, assisted companies with consumer research and user experience design and conducted an end-to-end behavioural design

Behavioural Science

Building foundations for new behavioural scientists in Africa

Behavioural science studies how people behave and tries to answer why they behave in the way they do. This is done by looking at how people process information and how context affects our decisions. Being aware of their customers’ decision-making processes can help financial services providers develop products that really

Identifying and analysing vulnerable women under COVID-19
Consumer Outcomes

Identifying and analysing the most vulnerable female segments under COVID-19

How can we strengthen female resilience in a COVID-19 context?  The COVID-19 pandemic and related measures are affecting women’s lives disproportionately and differently to those of men. This is due to several reasons; generally, women earn less, hold less secure jobs, and are more likely to be employed in the

Digital app services in sub-Saharan Africa sees promising start
Behavioural Science

Digital app services in sub-Saharan Africa sees promising start

Expanded smartphone access in Africa underpins evolving consumer behaviour. Smartphone uptake in Africa is growing rapidly. GSMA reported that smartphone adoption in sub-Saharan Africa reached 45% in 2018 – nearly half a billion people – and is projected to reach 66% by 2025. To put that further into perspective, 623

Eswatini CBDC diagnostic study
Consumer Outcomes

Eswatini Central Bank Digital Currency diagnostic study

Central banks across the developed and developing world have begun considering the possibility of implementing a Central Bank Digital Currency (CBDC) to enhance drivers for economic growth and financial sector development such as financial inclusion, digital financial services and national payment system (NPS) efficiency. CBDC is a digital representation of

South Africa lockdown restrictions
Behavioural Science

Sink or swim: Who is recovering as South Africa eases its lockdown restrictions?

On 1 May 2020, South Africa lowered its lockdown restrictions to Level 4 – a level at which the economy began reopening and several significant restrictions for South African citizens were eased. With some businesses reopening and reduced restrictions on movement, the difficult trade-offs between public health and economic recovery

Behavioural science and Covid19
Behavioural Science

What’s the fuss? The rise of behavioural science for development

Amid the COVID-19 pandemic, governments across the world are asking individuals to stay at home. Lockdown, self-isolation and quarantine are becoming a part of our everyday vocabulary as the world tries to slow the spread of the virus. Undoubtedly many of you have received a text message from your government