
Using behavioural interventions to improve uptake and usage of financial products
Astute business executives know that their customers are not the rational decision makers that economic models presume them to be. People often make suboptimal decisions that don’t reflect their needs or best interests. For instance, customers overspend on their credit cards, fail to save enough for retirement or don’t take up insurance products to mitigate future risks. Designing financial products and services for this behaviour can be a challenge.














