Consumer Outcomes


A financial sector that works for consumers has a suite of products and features that are suitable to consumers’ needs, are safe from cybercrime and that protect consumers’ privacy. Ideally, empowered consumers exercise an informed choice, understand the information disclosed to them, and have their voice heard in their interaction with financial services providers and agents.

The reality is often different. Cenfri’s consumer outcomes work aims to bridge the gap. We have worked with Consumers International, CGAP, GIZ, FSD Kenya, FSCA South Africa and the SADC Secretariat. Our track record includes policy briefs, regional consumer protection guidelines, financial inclusion measurement, measurement of consumer outcomes, and country-level consumer protection technical assistance.

We also have a significant body of work on behavioural science and its application in the financial sector.

Consumer Outcomes

Exploring women’s experiences with digital financial services in Africa

This blog series was written as part of GIZ’s Governance of Digital Finance project. Women across Sub-Saharan Africa (SSA) are driving economic growth, with women-led businesses contributing approximately 13% to Africa’s total GDP. Digital financial services (DFS) play a key role in supporting their contributions. However, several challenges continue to

Read More »
Consumer Outcomes

Why are women more vulnerable to risk in digital financial services?

This blog was written as part of GIZ’s Governance of Digital Finance project. Blog 2 of 3.  In our previous blog, we noted that despite increased access to mobile phones and identity documentation (IDs), women in sub-Saharan Africa remain less likely to hold a formal financial or mobile money account.

Read More »
Consumer Outcomes

Risk and reality: Digital financial services for women cross-border traders

This blog was written as part of GIZ’s Governance of Digital Finance project. Blog 3 of 3.  Women-owned MSMEs (WMSMEs) create an estimated 18 million jobs across the continent and contribute approximately 13% to Africa’s total GDP. Within the broader WMSME landscape, cross-border trade represents a crucial yet often overlooked

Read More »
Consumer Outcomes

Making financial systems work for the lived realities of women

Too often, financial systems overlook the lived realities of women, leading to products, policies, and market structures that do not adequately serve them. In an effort to change this, Cenfri applies a gender lens across its financial inclusion and market diagnostics work. We have developed a portfolio of related work

Read More »
Consumer Outcomes

Implementation assessment of DFS consumer protection policy model

The rapid growth of digital financial services (DFS) has broadened access to formal financial services across Africa. However, it has also exposed consumers to rising risks in digital environments, including fraud and cybercrime. These developments mean that countries must strengthen traditional financial consumer protection frameworks and incorporate additional safeguards tailored

Read More »
Consumer Outcomes

Looking back at 2025 and forward to 2026

For those in development, 2025 has been a bit of a wild ride and many organisations have been doing some introspection. The team at Cenfri has been thinking about how we can continue to pursue evidence-driven impact, financial independence and sustainability with an inspired, capable and purpose-driven team (our enduring

Read More »
Consumer Outcomes

Who is responsible? Allocating liability in digital financial services

Following our earlier post on the complexity of liability in the digital financial system, this article looks more closely at the challenges of existing arrangements and the new approaches emerging in some markets. As fraud and scam activity continues to rise, particularly in Africa’s fast-growing digital economies, regulators face the

Read More »
Consumer Outcomes

Who bears the cost? Shifting liability in digital financial services

Fraud and scam activity is increasing in African economies, as more citizens access digital financial services and as incomes rise. The latest Findex results show that more than 30% of adults in Sub-Saharan Africa report having received scam or online extortion messages, well above the global average. At the same

Read More »
Consumer Outcomes

7 Lessons from 2024

Our work at Cenfri rarely follows the typical rhythms of the calendar year, yet, as 2024 draws to a close, we thought it would be good to reflect on what we’ve achieved. It’s been a busy few months: we’ve worked on around 50 projects and undertaken work-related travel to 19

Read More »
Consumer Outcomes

Exploring women’s experiences with digital financial services in Africa

This blog series was written as part of GIZ’s Governance of Digital Finance project. Women across Sub-Saharan Africa (SSA) are driving economic growth, with women-led businesses contributing approximately 13% to Africa’s total GDP. Digital financial services (DFS) play a key role in supporting their contributions. However, several challenges continue to

Consumer Outcomes

Why are women more vulnerable to risk in digital financial services?

This blog was written as part of GIZ’s Governance of Digital Finance project. Blog 2 of 3.  In our previous blog, we noted that despite increased access to mobile phones and identity documentation (IDs), women in sub-Saharan Africa remain less likely to hold a formal financial or mobile money account.

Consumer Outcomes

Risk and reality: Digital financial services for women cross-border traders

This blog was written as part of GIZ’s Governance of Digital Finance project. Blog 3 of 3.  Women-owned MSMEs (WMSMEs) create an estimated 18 million jobs across the continent and contribute approximately 13% to Africa’s total GDP. Within the broader WMSME landscape, cross-border trade represents a crucial yet often overlooked

Consumer Outcomes

Making financial systems work for the lived realities of women

Too often, financial systems overlook the lived realities of women, leading to products, policies, and market structures that do not adequately serve them. In an effort to change this, Cenfri applies a gender lens across its financial inclusion and market diagnostics work. We have developed a portfolio of related work

Consumer Outcomes

Implementation assessment of DFS consumer protection policy model

The rapid growth of digital financial services (DFS) has broadened access to formal financial services across Africa. However, it has also exposed consumers to rising risks in digital environments, including fraud and cybercrime. These developments mean that countries must strengthen traditional financial consumer protection frameworks and incorporate additional safeguards tailored

Consumer Outcomes

Looking back at 2025 and forward to 2026

For those in development, 2025 has been a bit of a wild ride and many organisations have been doing some introspection. The team at Cenfri has been thinking about how we can continue to pursue evidence-driven impact, financial independence and sustainability with an inspired, capable and purpose-driven team (our enduring

Consumer Outcomes

Who is responsible? Allocating liability in digital financial services

Following our earlier post on the complexity of liability in the digital financial system, this article looks more closely at the challenges of existing arrangements and the new approaches emerging in some markets. As fraud and scam activity continues to rise, particularly in Africa’s fast-growing digital economies, regulators face the

Consumer Outcomes

Who bears the cost? Shifting liability in digital financial services

Fraud and scam activity is increasing in African economies, as more citizens access digital financial services and as incomes rise. The latest Findex results show that more than 30% of adults in Sub-Saharan Africa report having received scam or online extortion messages, well above the global average. At the same

Consumer Outcomes

7 Lessons from 2024

Our work at Cenfri rarely follows the typical rhythms of the calendar year, yet, as 2024 draws to a close, we thought it would be good to reflect on what we’ve achieved. It’s been a busy few months: we’ve worked on around 50 projects and undertaken work-related travel to 19