Given the critical role that micro, small and medium-sized businesses (MSMEs) play in emerging markets, interventions designed to support them need to be effective in unlocking innovation, employment and economic growth. Cenfri is exploring several areas of MSME-related work including:
Nuanced MSME segmentation
Digital transformation of MSMEs
Systems mapping (understanding key value-chains as well as the drivers and constraints in the ecosystem)
Designing interventions and rethinking insurance to meet MSME needs and better manage the risks they face
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