These 2011 case studies on microinsurance innovation in Brazil forms part of a series on alternative, innovative microinsurance distribution models. These case studies are focused on retailer, utility and telecommunications distribution of microinsurance. The first case study covers the partnerships between Mapfre, an insurance company, and Casas Bahia and Vivo, a white-label goods retailer company and mobile phone operator. The second case study covers two partnerships, brokered by AON Affinity Brokers, between QBE and Brasil Telecom and ACE and utility company AES Eletropaulo.