Now reading: Savings groups: Exploring the collective individualism of Kenyan women’s financial lives

Consumer Outcomes


A financial sector that works for consumers has a suite of products and features that are suitable to consumers’ needs, are safe from cybercrime and that protect consumers’ privacy. Ideally, empowered consumers exercise an informed choice, understand the information disclosed to them, and have their voice heard in their interaction with financial services providers and agents.

The reality is often different. Cenfri’s consumer outcomes work aims to bridge the gap. We have worked with Consumers International, CGAP, GIZ, FSD Kenya, FSCA South Africa and the SADC Secretariat. Our track record includes policy briefs, regional consumer protection guidelines, financial inclusion measurement, measurement of consumer outcomes, and country-level consumer protection technical assistance.

We also have a significant body of work on behavioural science and its application in the financial sector.

Consumer Outcomes

Behavioural science for financial services

We’ve been exploring how financial service providers can translate new insights from behavioural science into the design and delivery of financial services These systematic reviews conducted in 2017 and 2018 sought to identify behavioural interventions that have been proven to influence the credit, saving, insurance or payment decisions of customers. We’ve

Read More »
Africa’s financial service providers
Consumer Outcomes

The application of behavioural interventions

As we explore how behavioural science can narrow the gap between customer intention and customer action, we have started to look at examples from specific financial services. Two sectors identified as playing a role in improving the lives of the financially excluded are insurance and formal remittances. Behavioural interventions and

Read More »
Africa’s financial service providers
Consumer Outcomes

Africa’s behavioural science movement is gaining momentum

Africa’s financial service providers reach more individuals than ever before. However, challenges remain that undermine the contribution of these services to the welfare of many Africans.   Unintended consumer friction points such as over-indebtedness, late credit repayments or defaults, insurance lapses or dormant accounts have left many providers seeking better ways to achieve positive customer outcomes. We have

Read More »
People interacting in markets, a view of their behaviour
Consumer Outcomes

Behavioural interventions for financial services

We highlight key insights from our research into behavioural interventions and how they could assist financial service providers to better understand the financial needs of consumers. Financial services can help individuals to manage their money, plan for risks, start entrepreneurial ventures and build assets over time. These benefits are, however,

Read More »
Ghanaian marketplace
Consumer Outcomes

Understanding the usage of financial services in Southern Africa

The recent 2017 Findex findings have triggered another round of important discussions on usage in financial inclusion. They highlight that, in the absence of usage consumers don’t get value from the services they have and providers don’t make money. It’s a lose-lose situation. Understanding usage is important for financial inclusion

Read More »
Woman from Ghana with cellphone
Consumer Outcomes

A woman’s financial life: Does traditional data get it?

Whereas financial inclusion has seen a steady increase over the past few years, this positive trend has not necessarily taken women along. A gender gap in financial access and usage persists, and has not decreased over the years. Our efforts at understanding and closing the gender gap are hampered by

Read More »
Consumer Outcomes

Behavioural interventions that advance financial inclusion

“A behavioural intervention is any customer interaction that has been explicitly designed to influence the financial decision (or behaviour) of an existing or potential customer.”  Financial service providers (FSPs) are continually looking for innovative ways in which they can design and deliver financial services to reduce cost and increase the

Read More »
Consumer Outcomes

Financial health and the Coronavirus: Another failure to prepare

Like a well-plotted mystery, the story of how the novel coronavirus is affecting our world adds a new chapter every day. From today’s vantage point, no one can see how it will turn out. One thing that is clear, however, is that the financial health of many if not most

Consumer Outcomes

Behavioural science for financial services

We’ve been exploring how financial service providers can translate new insights from behavioural science into the design and delivery of financial services These systematic reviews conducted in 2017 and 2018 sought to identify behavioural interventions that have been proven to influence the credit, saving, insurance or payment decisions of customers. We’ve

Africa’s financial service providers
Consumer Outcomes

The application of behavioural interventions

As we explore how behavioural science can narrow the gap between customer intention and customer action, we have started to look at examples from specific financial services. Two sectors identified as playing a role in improving the lives of the financially excluded are insurance and formal remittances. Behavioural interventions and

Africa’s financial service providers
Consumer Outcomes

Africa’s behavioural science movement is gaining momentum

Africa’s financial service providers reach more individuals than ever before. However, challenges remain that undermine the contribution of these services to the welfare of many Africans.   Unintended consumer friction points such as over-indebtedness, late credit repayments or defaults, insurance lapses or dormant accounts have left many providers seeking better ways to achieve positive customer outcomes. We have

People interacting in markets, a view of their behaviour
Consumer Outcomes

Behavioural interventions for financial services

We highlight key insights from our research into behavioural interventions and how they could assist financial service providers to better understand the financial needs of consumers. Financial services can help individuals to manage their money, plan for risks, start entrepreneurial ventures and build assets over time. These benefits are, however,

Ghanaian marketplace
Consumer Outcomes

Understanding the usage of financial services in Southern Africa

The recent 2017 Findex findings have triggered another round of important discussions on usage in financial inclusion. They highlight that, in the absence of usage consumers don’t get value from the services they have and providers don’t make money. It’s a lose-lose situation. Understanding usage is important for financial inclusion

Consumer Outcomes

What can behavioural science tell us about the financial decisions of women?

Women are significantly less likely to use formal banking services than men, due to a range of barriers to access and use. A lack of gender-disaggregated data makes it difficult to identify specific ways in which women may interact with financial products and services differently than men. One area that is little understood

Woman from Ghana with cellphone
Consumer Outcomes

A woman’s financial life: Does traditional data get it?

Whereas financial inclusion has seen a steady increase over the past few years, this positive trend has not necessarily taken women along. A gender gap in financial access and usage persists, and has not decreased over the years. Our efforts at understanding and closing the gender gap are hampered by

Consumer Outcomes

Behavioural interventions that advance financial inclusion

“A behavioural intervention is any customer interaction that has been explicitly designed to influence the financial decision (or behaviour) of an existing or potential customer.”  Financial service providers (FSPs) are continually looking for innovative ways in which they can design and deliver financial services to reduce cost and increase the