Client insights scoping series: Note 1. Evolution of analytics for business decision-making.

This note is based on desktop research on the existing body of knowledge surrounding the use of data and analytics for business decision-making. In addition, the study has been informed by participation in various forums, conferences and lectures, as well as telephonic and in-person interviews with 46 financial service providers (FSPs), fintech start-ups, analytical providers, consultancy firms, design organisations, and academic or research organisations. Industry consultations focused primarily on the alternative application of data and analytics.

insight2impact (i2ifacility) was funded by Bill and Melinda Gates Foundation in partnership with Mastercard Foundation. The programme was established and driven by Cenfri and Finmark Trust.