Branch case study: Exploring the potential of alternative data for creating new markets
Branch case study: Exploring the potential of alternative data for creating new markets
7 September, 2017 •Similar Articles
New digital system helps Shimirwa master the Kigali market
When Beatrice Nyirabahire gave birth in Rulindo, Rwanda, she could not find a good bowl of porridge that is usually given to mothers post-partum. N...
How governments can decide which AI opportunities to pursue: A decision framework for emerging economies
Public-sector decision makers face a growing stream of AI proposals, each promising smarter services, stronger institutions or faster results. The ...
When B2B suppliers go B2C: Lessons from Izere Trading Ltd
How Izere Services and Trading Ltd used discipline, compliance, and digital tools to graduate from a single Rwandan hotel’s backup supplier i...
Award-winner Ngirinshuti on an AI model that serves Rwanda’s statistical analysis
For as long as Rwanda’s Labour Force Survey has existed, someone has had to read a person’s description of their work, written in Kinya...
Exploring the potential of alternative data for creating new markets.
Financial service providers are increasingly adopting alternative data to understand and viably serve new segments of the market. Two main trends give rise to this: There is an increase in the amount of alternative data available, and analytical capabilities are improving to more accurately predict future financial behaviour, based on alternative data.
Adoption of alternative data to create new markets is, to date, mostly seen among mobile-application-based credit providers. As the products of such providers gain momentum, a critical question remains: Are they deepening financial inclusion? To explore the potential that smartphone-based, alternative, creditscoring models could have on extending credit to unserved or underserved individuals, insight2impact (i2i) conducted research in partnership with Branch.
insight2impact (i2ifacility) was funded by Bill and Melinda Gates Foundation in partnership with Mastercard Foundation. The programme was established and driven by Cenfri and Finmark Trust.