Now reading: Using behavioural interventions to improve uptake and usage of financial products


After five years, the insight2impact (i2i) programme hosted by Cenfri and FinMark Trust and supported by the Bill & Melinda Gates Foundation in partnership with the Mastercard Foundation has come to an end. i2i supported policymakers, financial service providers and development partners to harness the power of data to advance financial-sector development and improve financial inclusion.

We worked with 1 964 organisations across 16 countries to link technology and data with greater inclusion. Find out about our impact and view the brochure.

Using behavioural interventions to improve uptake and usage of financial products
Behavioural science has been seeking ways to address this challenge by understanding how we, as humans, behave and why we behave that way. The idea is [...]
Banking on trust: Building trust to drive usage of financial services
Joseph, a smallholder sugarcane farmer in Swaziland, stopped contributing to his funeral insurance cover – preferring to rely on his neighbours in t [...]
Mining the gap: Financial inclusion and gender
The importance of data for closing the financial inclusion gender gap. The 2014  [...]
Optimising the analytical power of GIS data
Webinar #4. The aim is to extend the conversation from the previous webinar which was focused on spatial data collection sustainability to the analyt [...]
Rwanda DataHack4Fi
Datahacks4Fi Presentations Rwanda. insight2impact (i2ifacility) w [...]
Tailoring financial inclusion for humans – interventions that drive usage
Financial inclusion has in recent years found itself at a cross-road. Ambitious government targets, private sector investment and innovation, and stea [...]
What you need to know about mobile survey panels
In my time as a demand-side researcher, I’ve often been labelled as a highly technical researcher. This identification of me as technical comes larg [...]
The joy of mobile survey design
I designed a mobile survey today and really enjoyed it. You might be thinking: of course it is satisfying, it is easy. But that really isn't the case. [...]
Closing the gap between uptake and usage of financial products
Why is it that 80 percent [...]
Developing valid and reliable survey scales
The purpose of this note is to describe a process that can be used to design valid and reliable financial inclusion measuring instruments. It is oft [...]