Now reading: Data insights in achieving retail growth in Rwanda

Data and Analytics


The smarter use of data plays a role in all aspects of economic inclusion. Innovative and cost-effective ways to collect, store and analyse data can improve strategic decision-making and enable more client-centric and inclusive product design.

Increasing access and lowering the cost of up-to-date, high-quality traditional and alternative data and can unlock a range of insights to solve challenges.

  • Geospatial data can provide insights on a particular area, such as  financial access points.
  • Analysis of existing transaction data allows tailored financial solutions and new insights on people’s financial behaviour.
  • Machine learning can better assess creditworthiness for clients with no official credit history, and shared client data can open the door to additional services that improve client value.

These developments can enable financial service providers, policymakers and impact investors to optimise the impact of their work through the use of data.

Our work connects decision-makers with the data they need by building on, and showcasing, the existing knowledge base of financial inclusion data and collaborating with a wide range of partners.

The Latest in Data and Analytics

Data insights in achieving retail growth in Rwanda
The retail and trade (merchant) sector is one of the priority sectors for the Rwanda Economy Digitalisation Programme. The sector and its upstream [...]
Enhancing identity verification for refugees in Uganda
In Uganda, refugees and asylum seekers struggle to cash out their remittances due to challenging and time-consuming identity verification processes. [...]
Training improves ability to unlock value from data
Capacity-development is a vital part of the Rwanda Economy Digitalisation programme and beyond the hosting of training courses, the aim is to [...]
Impamvu dukwiriye gushakira inyito mu Kinyarwanda amwe mu magambo y’ikoranabuhanga
Abamenyereye iby’ ikoranabuhanga cyane bazakubwira ko hari amagambo menshi usanga akoreshwa muri urwo rwego, udapfa gusanga mu kiboneza-mvugo [...]
What is data-driven decision making and what does it mean for Rwanda?
Nothing illustrates the incredible power of data-driven decision-making more than the recent COVID-19 pandemic. Lamenting the disparities in genomic [...]
Building a data skills foundation is necessary to achieve meaningful digitalisation
One of the reasons so much emphasis is placed on digitalisation is that people hope digital technology will solve common, but hereto unresolved, [...]
Data scientists contribute to data-driven policymaking in Rwanda
The Rwanda Economy Digitalisation Programme aims to support the Government of Rwanda in its vision of building an inclusive digital economy using [...]
Risks, harms and opportunities in data-driven technology for financial inclusion
How can data and data-driven technologies impact financial inclusion efforts in Africa? As the region with the most unbanked and underserved [...]
Partnership announcement for digital transformation in Rwanda
Kigali, Rwanda, 2 June 2021: Today, the Ministry of ICT and Innovation in Rwanda, Cenfri, and the Mastercard Foundation have signed a tripartite [...]
Building foundations for new behavioural scientists in Africa
Behavioural science studies how people behave and tries to answer why they behave in the way they do. This is done by looking at how people process [...]