Behavioural science seeks to understand the underlying factors that influence judgements and decision-making. These can relate to the individual or to the contextual environment. Someone living with very little income, for example, will find it more difficult to make long-term decisions around savings or accessing credit. Their constrained circumstances will force them to focus on their immediate needs. A good example of this is when low-income adults borrow from informal providers at very high rates for consumption.
Integrating behavioural insights into our data collection and analysis strategies can advance our understanding and predictions of financial behaviour and guide us to design financial services that really help adults achieve their goals. With current innovations in survey design and data collection, we can test these insights quicker and learn faster.
As part of our global i2i programme, we’ve looked into the barriers and opportunities for integrating new sources of data (e.g. social media) into financial service decision-making that can change the way we do business.
Consumer outcomes: the holy grail. If you think about it, consumer protection is the ultimate raison d’être of all financial sector regulation. But what is “success” in consumer protection? The approach to financial consumer protection regulation has evolved over time. In recent years, more regulators have started to shift from a
How to seed connections with customers through SMS and DMs The last two decades have seen extraordinary growth in digital connectivity, particularly due to the growth in mobile technologies. In sub-Saharan Africa (SSA), for example, 93% of the population had mobile cellular subscriptions in 2020, up from 76% in 2015
After conducting a systematic review of how behavioural science can be used to drive financial inclusion, our team was inspired to continue our efforts in the field. We provided training on the behavioural design process, assisted companies with consumer research and user experience design and conducted an end-to-end behavioural design
Behavioural science studies how people behave and tries to answer why they behave in the way they do. This is done by looking at how people process information and how context affects our decisions. Being aware of their customers’ decision-making processes can help financial services providers develop products that really
Expanded smartphone access in Africa underpins evolving consumer behaviour. Smartphone uptake in Africa is growing rapidly. GSMA reported that smartphone adoption in sub-Saharan Africa reached 45% in 2018 – nearly half a billion people – and is projected to reach 66% by 2025. To put that further into perspective, 623
On 1 May 2020, South Africa lowered its lockdown restrictions to Level 4 – a level at which the economy began reopening and several significant restrictions for South African citizens were eased. With some businesses reopening and reduced restrictions on movement, the difficult trade-offs between public health and economic recovery
Amid the COVID-19 pandemic, governments across the world are asking individuals to stay at home. Lockdown, self-isolation and quarantine are becoming a part of our everyday vocabulary as the world tries to slow the spread of the virus. Undoubtedly many of you have received a text message from your government
As South Africans finally enjoy some exercise in the open air after six weeks of strict government-imposed lockdown, the biggest question on everyone’s minds is: What does the path back to normality look like? The strict measures have been successful in flattening the curve and have bought valuable time to
We’ve been exploring how financial service providers can translate new insights from behavioural science into the design and delivery of financial services These systematic reviews conducted in 2017 and 2018 sought to identify behavioural interventions that have been proven to influence the credit, saving, insurance or payment decisions of customers. We’ve
As we explore how behavioural science can narrow the gap between customer intention and customer action, we have started to look at examples from specific financial services. Two sectors identified as playing a role in improving the lives of the financially excluded are insurance and formal remittances. Behavioural interventions and
Consumer outcomes: the holy grail. If you think about it, consumer protection is the ultimate raison d’être of all financial sector regulation. But what is “success” in consumer protection? The approach to financial consumer protection regulation has evolved over time. In recent years, more regulators have started to shift from a
How to seed connections with customers through SMS and DMs The last two decades have seen extraordinary growth in digital connectivity, particularly due to the growth in mobile technologies. In sub-Saharan Africa (SSA), for example, 93% of the population had mobile cellular subscriptions in 2020, up from 76% in 2015
After conducting a systematic review of how behavioural science can be used to drive financial inclusion, our team was inspired to continue our efforts in the field. We provided training on the behavioural design process, assisted companies with consumer research and user experience design and conducted an end-to-end behavioural design
Behavioural science studies how people behave and tries to answer why they behave in the way they do. This is done by looking at how people process information and how context affects our decisions. Being aware of their customers’ decision-making processes can help financial services providers develop products that really
Expanded smartphone access in Africa underpins evolving consumer behaviour. Smartphone uptake in Africa is growing rapidly. GSMA reported that smartphone adoption in sub-Saharan Africa reached 45% in 2018 – nearly half a billion people – and is projected to reach 66% by 2025. To put that further into perspective, 623
On 1 May 2020, South Africa lowered its lockdown restrictions to Level 4 – a level at which the economy began reopening and several significant restrictions for South African citizens were eased. With some businesses reopening and reduced restrictions on movement, the difficult trade-offs between public health and economic recovery
Amid the COVID-19 pandemic, governments across the world are asking individuals to stay at home. Lockdown, self-isolation and quarantine are becoming a part of our everyday vocabulary as the world tries to slow the spread of the virus. Undoubtedly many of you have received a text message from your government
As South Africans finally enjoy some exercise in the open air after six weeks of strict government-imposed lockdown, the biggest question on everyone’s minds is: What does the path back to normality look like? The strict measures have been successful in flattening the curve and have bought valuable time to
We’ve been exploring how financial service providers can translate new insights from behavioural science into the design and delivery of financial services These systematic reviews conducted in 2017 and 2018 sought to identify behavioural interventions that have been proven to influence the credit, saving, insurance or payment decisions of customers. We’ve
As we explore how behavioural science can narrow the gap between customer intention and customer action, we have started to look at examples from specific financial services. Two sectors identified as playing a role in improving the lives of the financially excluded are insurance and formal remittances. Behavioural interventions and
