Bizfundi: Improving credit access through tailored business advice

Bizfundi: Improving credit access through tailored business advice

December 14, 2018    
Targeting small businesses with personalised business advice and predicting successful loan applications

Micro, small and medium-sized enterprises (MSMEs) play a key role in economic development, but they face challenges in accessing finance.

This case study explores a Tanzanian initiative that aims to support MSMEs – particularly those owned by women and youth – by enabling business owners to locate, connect with and engage business advisors through an online platform.

In Tanzania over 2.7 million businesses are either MSMEs and are estimated to employ over 5.2 million people [1]. For most of these MSMEs, access to finance – and the use of business-appropriate financial products and services – serve as a major barrier to growth [2].


Download the case study Size 1kB


This case study is part of the DataHack4FI Innovation Award competition Season 2 series. The competition brings together data enthusiasts and financial service providers to promote the use of data-driven decision-making in financial inclusion. For a similar case study in Season 1, read more here or find out more about the competition at


[1] A firm is classified as a micro, small or medium-sized enterprise if it has fewer than 250 customers (Copenhagen Business School. N.D. Tanzania country study)

[2] FSDT. (n.d) SME Finance. Available at:

Similar Articles
Reaching for the future, searching for a vision for Africa’s digital economy
Digitalisation is disrupting markets and economic structures globally, and even advanced economies do not have a clear view of the new economy...
Exploring insurtech
Insurtech: An insuran...
ZPOS: The potential of merchant data in improving credit access
DataHack4FI country winner discovering the prospect of using financial manageme...